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Hammond Digital+: Mastering PR & Digital Integration


Hammond Digital+ (HD+) is Lou Hammond & Associates’ in-house digital division offering custom digital marketing and social media services. The HD+ team is tasked with keeping a steady eye on the future to discern what’s new and meaningful in the digital landscape and helping brands achieve their objectives in any space. Leveraging our extensive digital footprint, we engage our influencer networks on a multitude of social media platforms to further LH&A client messages. HD+ is also the go-to resource for custom, multi-platform digital experiences that capture the media’s attention and drive consumer engagement.

LH&A Client Services

  • Amplifying client messages

-HD+ promotes news and shares coverage with followers (mostly media) via LH&A’s social media communities, which serve as a go-to source of content for media and social influencers.

  • Trendspotting, sharing real-time and ongoing opportunities.
  • Building real relationships with the media via digital channels by responding to leads and sharing story ideas
  • Creating segmented, vetted blogger lists
  • Identifying social media influencers by geography and focus area to drive engagement
  • Developing and tracking hashtags and keywords for campaigns, press trips and crisis communications
  • Providing social guides to press trip participants featuring content and social contact info of properties
  • Optimizing press releases for the web
  • Producing Digital Plus, a monthly newsletter featuring digital marketing news and trends to help brands stay current


HD+ Optional Services

HD+ also offers the following services (proposal available upon request):

  • Digital audits
  • Social media takeovers
  • Ongoing consulting, training, strategy development; digital marketing/social media
  • Social advertising management
  • Hosted twitter chats
  • Social events - Tweet-ups, Insta-meets
  • Custom Facebook app development
  • Full range of graphic design services
  • Email marketing
  • Native advertising
  • Copywriting
  • Blog management
  • Reputation management
  • Video production
  • Contest strategy, management
  • E-newsletter development

HD+ provides complete and detailed custom analytics, measuring key performance indicators and adapting strategy ongoing to meet agreed upon objectives.

Lou Hammond & Associates is inspired by a singular vision of quality — in staff, service and style. We have one focus: Results...

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In 1984, Lou Rena Hammond founded a business built on her guiding principles of integrity, style and results. Three decades later...

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Quality service is personal service. We believe in innovative ideas that draw targeted coverage and generate business. We take a...

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The agency’s digital division is tasked with keeping a steady eye on rapidly changing markets and trends — creating integrated...

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